Sell clothes and fashion online in Kenya
Kenyan fashion sells on Instagram, TikTok and WhatsApp Status — but 'DM for price' loses sales every day. An online boutique gives your customers a catalog they can browse, sizes they can pick, and checkout that confirms payment while you sleep.
Quick Answer
Create a free shop on Shops in Kenya (30 products, KSh 0), add each item with sizes, colours and real photos, set delivery zones, and share your link on WhatsApp and Instagram. Orders land in your WhatsApp; add M-PESA STK push checkout from KSh 299/month when you're ready.
What a fashion & clothing business needs online
| Your need | How Shops in Kenya handles it |
|---|---|
| Sizes, colours and variants | Product variants built in — one listing covers S/M/L or red/black, so buyers pick before ordering instead of asking you. |
| Lookbook-quality photos | Multiple photos per product, zoomable gallery, mobile-first layout — fashion buyers buy with their eyes. |
| Instagram & TikTok selling | Every product has its own link — answer 'how much?' DMs with a link that closes the sale, or let the shop do it. |
| Delivery across towns | Delivery zones with different fees — Nairobi CBD, upcountry courier, or free pickup at your shop. |
| Stock control | Track quantities per variant; sold-out sizes show as unavailable instead of causing refunds. |
| Repeat customers | Customer records + WhatsApp broadcasts (higher plans) — announce new stock to people who already bought. |
How to start — under an hour
- 1.Create your free shop at shops.co.ke/signup — phone number and shop name, no card needed.
- 2.Add your products with real photos and KSh prices — see the tips below for what converts in this trade.
- 3.Set your delivery zones and fees, or enable pickup if buyers come to you.
- 4.Share your shop link on WhatsApp Status, Instagram and TikTok — your shop also gets listed in our public directory of Kenyan businesses.
- 5.When orders grow, turn on M-PESA STK push checkout from the Starter plan (KSh 299/mo) — payments confirm automatically.
Tips that work for fashion & clothing sellers
- •Shoot near a window on a plain background — phone photos are fine, consistency is what sells.
- •List sold-out drops as 'out of stock' instead of deleting — scarcity builds demand for the next drop.
- •Post one product link per Status update, not the whole shop — direct links convert far better.
- •Note fit honestly ('runs small') — it cuts returns and builds the trust that brings buyers back.
- •For mitumba and thrift: photograph each unique item once, sell first-come-first-served, restock on a predictable day and tell your Status audience when.
Open your fashion & clothing shop today
Free plan — 30 products, WhatsApp ordering, 0% commission. No card required.
Frequently asked questions
How do I start an online clothing boutique in Kenya?
Create a free shop on Shops in Kenya, upload items with sizes/colours and real photos, set delivery zones, and share your link on Instagram and WhatsApp. Most boutiques go live in under an hour at KSh 0 — add M-PESA checkout from KSh 299/month.
Can I sell mitumba (thrift) clothes online in Kenya?
Yes — it's one of the strongest categories. Each item is unique, so list with one clear photo and first-come-first-served stock of 1. Shops in Kenya's free plan fits 30 items at a time, and orders landing in WhatsApp matches how thrift buyers already shop.
How do customers pick a size online?
Use product variants — one listing shows S/M/L/XL or colour options, and the buyer picks before ordering. No more size questions in DMs; add a fit note in the description to cut returns.