WhatsApp shop Kenya — sell on WhatsApp, properly
Kenya already shops on WhatsApp — over 90% of smartphone users are on it. The problem isn't the channel, it's running a whole business inside a chat. A WhatsApp shop keeps the channel and fixes the chaos: a catalog customers browse themselves, orders that arrive tidy, and records you can actually check.
Quick Answer
Create a free shop on Shops in Kenya, add your products, and put the link in your WhatsApp bio and Status. Customers browse and order — the order lands in your WhatsApp like always. Free plan: 30 products, manual payments, 0% commission. Add automated M-PESA STK push checkout when you're ready, from KSh 299/month.
How a WhatsApp shop works
Customer taps your shop link
From your WhatsApp bio, Status, Instagram, TikTok, a flyer — anywhere. They see a real storefront: photos, prices, stock, delivery options.
They order and pay
Checkout takes M-PESA STK push, card, cash on delivery or your manual payment instructions — prices in KSh, delivery zones yours.
The order lands in your WhatsApp
Tidy message: items, quantities, payment status, delivery details. You confirm and fulfil like you always have — no workflow change.
What a WhatsApp shop adds that the app alone can't
| WhatsApp app only | + Shops in Kenya shop | |
|---|---|---|
| Catalog customers browse | In-app catalog, rarely seen | Full storefront on one link |
| 'How much?' questions | Answered in every chat | Price on the page — chat only when they order |
| Order & payment records | Buried in chat | Dashboard with every order's status |
| M-PESA confirmation | Screenshots sent manually | STK push auto-confirm |
| Found on Google | ✗ | ✓ Plus free directory listing |
| Cost | Free | Free – KSh 3,499/mo |
Start selling on WhatsApp in under an hour
- 1.Create your shop at shops.co.ke/signup — phone number, shop name, done. No card, no paperwork.
- 2.Add products with real photos and KSh prices. Stores with 3+ photos per product convert noticeably better.
- 3.Set your delivery zones and fees — charge differently for Nairobi CBD vs upcountry, or offer pickup.
- 4.Paste your shop link into your WhatsApp Business bio, then post it to Status. Pin it on Facebook and Instagram too.
- 5.When orders grow, turn on M-PESA STK push (Starter, KSh 299/mo) — customers pay at checkout and you stop chasing screenshots.
Open your WhatsApp shop today
Free plan — 30 products, WhatsApp ordering, 0% commission. No card required.
Frequently asked questions
What is a WhatsApp shop in Kenya?
A WhatsApp shop is an online storefront that orders through WhatsApp: customers browse your catalog on a link, place an order, and it arrives in your WhatsApp chat ready to fulfil. Shops in Kenya gives you a WhatsApp shop free — 30 products, manual payments and WhatsApp ordering at KSh 0, with M-PESA checkout from KSh 299/month.
How do I sell on WhatsApp in Kenya?
The strongest setup pairs WhatsApp Business with an online shop: (1) create a free shop on Shops in Kenya, (2) add your products with photos and prices, (3) put the shop link in your WhatsApp bio and Status, (4) customers browse and order — the order lands in your WhatsApp. Optional M-PESA STK push checkout from the Starter plan confirms payments automatically.
Is a WhatsApp shop free?
Yes — Shops in Kenya's free plan gives you a WhatsApp shop with 30 products, WhatsApp ordering and manual payment instructions at KSh 0 with 0% commission and no card required. Paid plans (KSh 299-3,499/month) add automated M-PESA checkout, card payments, POS, bookings and more.
WhatsApp Business app vs a WhatsApp shop — what's the difference?
The WhatsApp Business app alone gives you a small catalog inside the app — customers can't Google you, there's no checkout record, and orders live inside chat history. A WhatsApp shop adds a browsable storefront with a link, order and payment records, delivery zones, stock tracking and Google visibility — while orders still arrive in WhatsApp like before.