Electronics buyers are cautious — they need trust, clear specs, and after-sales support. Here's how to sell tech profitably online.
Build trust upfront
- Be verified on Shops in Kenya — it signals legitimacy.
- Share your physical location if you have a shop.
- Offer warranty details clearly in product descriptions.
- Show real photos, not stock images from the manufacturer.
Accurate specifications
- List RAM, storage, processor, screen size, battery life for devices.
- Include original accessories in the photos (charger, box, cables).
- Mention condition: new, refurbished, or used — be honest about any flaws.
- Specify whether it's locally used or imported, and the age of the device.
Pricing for electronics
- New phones: Price within 10–15% of retail for quick sales.
- Refurbished: Price 40–60% of new, depending on condition.
- Accessories: Higher margins — cables, cases, chargers sell well.
- Bundles: Phone + case + screen protector at a slight discount.
Warranty and returns
- Offer at least 7 days warranty for most items.
- Specify what the warranty covers (battery, screen, functionality).
- Have a clear return policy and state it in your shop terms.
- Test all devices before listing to avoid customer disputes.
Delivery considerations
- Electronics are high-value — use courier with tracking (G4S, Aramex).
- Insure high-value items (phones over KSh 30,000).
- Pack securely with bubble wrap and a sturdy box.
- Don't ship fragile items (screens) without insurance.
