Fashion is one of Kenya's biggest online categories. Here's how to sell clothes, mitumba, and accessories profitably.
Photography that sells
- Shoot on a plain background (white or light grey) so items stand out.
- Show the item being worn — a dress on a mannequin or model sells better than on a hanger.
- Include close-ups of fabric, stitching, and any details.
- Natural light is best — shoot near a window or outdoors on an overcast day.
Accurate sizing
- Use standard sizing (S, M, L, XL) with measurements in centimetres.
- List bust, waist, hips, and length for every item.
- Specify if items run small or large in the description.
- Use variants for different sizes instead of separate listings.
Pricing strategy
- Mitumba: Price at 2–3x your cost to account for unsold stock.
- New clothes: Price based on brand and quality — KSh 500–5,000 is typical.
- Bundles sell well — offer '3 for KSh 2,000' to move inventory faster.
- Seasonal sales: clear summer stock in April, winter stock in October.
Delivery for clothes
- Flat rate within Nairobi (KSh 150–250) works better than per-item fees.
- Offer pickup to save customers money — many will choose it.
- Pack in clear bags with your brand sticker for professionalism.
- Use reliable couriers — Sendy, G4S, or well-rated riders.
Description tips
Mention material (cotton, polyester, chiffon), fit (relaxed, fitted), and care instructions (hand wash, dry clean only). Buyers need this info to commit.
