Sending dozens of photos in WhatsApp is chaotic. A shareable catalogue link lets customers browse, see prices, and order without endless back-and-forth.
Why a link beats sending photos
- One link works everywhere — WhatsApp, Instagram, TikTok, Facebook.
- Customers see the full catalogue, not just what you send today.
- Prices are clear — no 'how much?' messages for every item.
- Orders come structured — item, size, quantity, all in one message.
How to create yours
On Shops in Kenya, every shop automatically has a shareable catalogue. Add your products with photos and prices, and your shop link (shops.co.ke/your-shop) becomes your catalogue. Each product also has its own link for sharing specific items.
Organise with categories
Create categories like 'Dresses', 'Tops', 'Accessories' so customers can filter. This matters more as your catalogue grows beyond 20 items.
WhatsApp Business catalogue vs your shop link
WhatsApp Business catalogue is good for your contacts — they can browse and ask to buy. But strangers can't find it, and there's no SEO. Your shop link is public, Google-indexed, and supports automatic payments. Use both: catalogue for existing contacts, shop link for discovery and new customers.
